Goodform celebrate Database Marketing Awards success

We are pleased to announce that Goodform has won the ‘Highly Commended Award’ in the outstanding data-focused agency category at the DBM awards 2016.

The prestigious event, now in its sixth year, celebrates the very best in data-led marketing and was judged by a panel of industry experts that have now recognised Goodform twice in the last three years.

Taking place at The Brewery in London, Goodform were joined by guests from prestigious governing bodies in sport and Drew Barrand, Marketing Director of the EFL, presented the Outstanding Marketing Services Provider award on behalf of Goodform.

Receiving the award on the evening was Michael Jones, Managing Director at Goodform, “We are delighted to be recognised at this level for our outstanding work in data.  Being at the heart of the CRM strategy in many sports organisations is a privilege and we are proud to be playing such a key role in an industry where innovation through data is driving success.”

Placing more emphasis on research and insight and providing a holistic view of customer behaviour has been transforming our marketing activity.  This insight led approach has grown audience engagement and delivered commercial value as a result.  We have delivered an array of successful multi-media and data driven campaigns this year for our retained clients including British Athletics, Silverstone, Watford FC, British and Irish Lions, Six Nations, WRU, 2017 World Athletics Championships and the English Football League.

As well as the success at the 2016 DBM awards, Goodform has gained further recognition by being shortlisted in the ‘Best Business Serving Football’ category at the Football Business Awards 2016. The shortlist is an acknowledgement of the work with the EFL, which sees Goodform deliver creative campaigns to over 800,000 supporters across 85 Football Clubs every single week. The Football Business Awards will be held at the Emirates Stadium on 3rd November 2016.

Contact our team today to find out more and how we can help your organisation with data and CRM.


The 2017 IAAF World Championships and World ParaAthletics Championships ballot went off with a bang in August. With over one million tickets applied for from all over the world and ticket demand outweighing supply in 13 out of 14 sessions,  2017 is really set to be the Summer of World Athletics.

As a CRM and data agency with vast experience in the delivery of major global events, including Rugby World Cup 2015, Goodform has played a key role in the engagement and sales strategy building up to and during the recent ballot. London 2017 took advantage of the advanced technology and data insight provided by Goodform to support “The Race is On” campaign across email, SMS and digital.

London 2017 Digital Manager Stuart Fenton commented, “Goodform’s customer data platform has allowed us to really target and personalise campaigns to our audience, allowing customers to make informed decisions based on tailored recommendations. The insight provided on our fans and their purchase habits has also allowed us to adapt the campaign messaging and provided evidence to support planning in the run up to the Championships.”

Goodform Owner Alison Dalrymple added, “As CRM and marketing partner to London 2017, we are delighted to see how once again a data focused approach has been the main contributor for driving ticket demand. Through communicating with the fan base in a targeted way we have regularly seen high engagement levels and look forward to continuing the journey with  fans to the summer of athletics.”

Remaining tickets for the IAAF World Championships will go on sale later in the year while World ParaAthletics Championships can be purchased at