Brentford FC will continue their focus on understanding the needs of their supporters and how they can improve aspects of their engagement with the club, after commissioning Goodform to deliver Match Day Experience research for the third consecutive season.
For the 2016/17 season, surveys were sent out after 22 of the 24 home matches at Griffin Park. The surveys covered areas such as travel time, match companions, overall spend at the stadium, experience across key areas such as stewarding and food & drink quality, as well as entertainment before and at half-time.
Goodform provided match by match analysis, looking into comparisons by ticket type, demographic profile, and match profile, as well as providing overall detailed findings and recommendations which have been used by Brentford in the planning for the 2017/18 season.
This season will see all home matches form part of the research conducted by Goodform, as the Bees aim to continue to improve both on and off the pitch.
Kurt Pittman, Brentford’s Director of Marketing commented, “We’re now into the third season of our match day research programme with Goodform, the positive impact is really coming through in our day-to-day planning. This programme is also directly informing our business strategy, assisting us to evaluate our progress as we work towards promotion to the Premier League.”
Ali Kyrke-Smith, Head of Research & Insight at Goodform, added, “Brentford FC are really leading the way in placing fan feedback at the heart of both day to day operation and longer term strategy. The insight which we’ve provided for the past two seasons has given the club the opportunity to continually improve fan experience and we’re delighted to be continuing our relationship with the Bees for the 2017/18 season.”