GOODFORM RESEARCH REVEALS THE MOST CAPTIVATING SPORTS EVENT OF 2017

It’s been another engrossing year of sport involving UK teams and individuals. Annual events such as Wimbledon (tennis) and The Open (golf) have been augmented with major one-off events such as London 2017: the IAAF World Athletics and Para Athletics Championships.

But research conducted by Goodform has revealed that the most captivating event for UK sports fans took place more than 11,000 miles away: The British & Irish Lions rugby union tour of New Zealand in June/July.

34% of those surveyed pinpointed the Lions tour as the event ‘they most looked forward to’ in 2017. This level of backing will be music to the ears of those who want to ensure the future of Lions tours in their current form.

The first survey of its kind was conducted by Goodform using its unique Sports Fan Panel, a database of more than 32,000 sports enthusiasts that’s growing every day.

 

Major Events Survey final

 

“The Lions stat is the headline figure, but the survey went much deeper,” notes Goodform head of research and insight, Alexandra Kyrke-Smith. “It’s also provided valuable information for event owners and rights holders in individual sports. We’ve been able to rank the main events in each sport in order of popularity – whether here or overseas.”

For sports marketers, the survey also delivers excellent insights on which to base marketing strategies. For example, it ranks the media channels most used to find out about events and the most-recalled advertising media.

“It’s also drawn back the veil on attendance drivers, such as the main factors dictating ticket purchase and the distance people are prepared to travel to an event,” Kyrke-Smith continues. “These are clearly vital in planning the feasibility of an event, whether a tournament, multi-day championship or a one-off event.”

The Sports Fan Panel results will be of particular interest to Goodform’s already-impressive client list, which spans the sporting world. It also builds on the agency’s core services, which focus on the use of data and insight to drive tangible growth – whether in revenue, participation or membership – or all three at the same time.

Sports fans can sign up to Goodform’s Sports Fan Panel and express opinions to help shape the decisions of some of the UK’s leading sports clubs, organisations and governing bodies.

To sign up, click here 

OPERATIONS MANAGER ROLE

An exciting new position has arisen to join our team in the role of Operations Manager.

Reporting to the Managing Director, the successful applicant will be responsible for owning the delivery of our services across the CRM and Contact Centre teams, whilst taking a lead role in managing IT and other supplier relationships.

Please click here to download the full job description and person specification.

 

Location: Warwick, UK

Salary: Competitive

Closing date: 1st December 2017

To apply, please send your CV and covering letter outlining your suitability for the role to stephanie.tucker@goodformgroup.co.uk by Friday 1st December.

WE ARE RECRUITING – JOIN OUR TEAM

An exciting opportunity has arisen to join our growing team in the role of Senior Research Executive.

Reporting to the Head of Research & Insight and working alongside the wider CRM and Marketing team, the successful applicant will be responsible for designing, managing and delivering research projects across our high profile and expanding client base.

Please click here to download the full job description and person specification.

 

Location: Warwick, UK

Salary: Dependent on experience

Closing date: 20th November 2017

To apply, please send your CV and covering letter outlining your suitability for the role to alexandra.kyrke-smith@goodformgroup.co.uk by Monday 20th November.