Double shortlist success for Goodform at the Sports Business Awards

We are delighted to announce that Goodform has been shortlisted for two categories at this year’s Sports Business Awards. Having enjoyed previous success at the Sports Business Awards in 2017, where Goodform was named ‘Best Business Serving Sport’, in 2019 Goodform is shortlisted for both Agency of the Year and Best Fan Engagement Programme.

2019 marks the first year that the Sports Business Awards have included ‘Agency of the Year’, adding an extra competitive edge to the category as each finalist sets their sight on becoming the first winner. The award recognises the overall commitment to and understanding of sport demonstrated by the agency in areas such as Advertising, PR, Design, Social & Digital media and other forms of promotional marketing – and the judges will be looking for creativity, insight and clearly defined client outcomes within these areas.

Goodform has also been shortlisted for Best Fan Engagement Programme for their work with Formula 1 on F1 Fan Voice. The judging panel will be assessing this award by looking for evidence of creative programmes used to engage and interact with fans, providing clear examples of successful engagement.

The winners will be announced at the lunchtime awards ceremony on Friday 31st May at The Brewery London, where Goodform will be looking to claim another award for their work on F1 Fan Voice following success at the Mediatel Awards earlier this year as well as aiming to be named as the inaugural Agency of the Year.

Goodform deliver for Six Nations for an eighth successive year

Goodform and Six Nations have once again been working together in 2019, seeing fantastic results off the pitch as the Championship came to a close this weekend in a thrilling Super Saturday. Tries, counter-attacks and extraordinary comebacks made this year’s Guinness Six Nations one to remember as Wales were crowned Champions with another Grand Slam win.

Building on from a fantastic year of data growth in 2018, Goodform and Six Nations have built on this and the successes of previous years in what’s their eighth year of partnership. Goodform’s work with Six Nations during the 2018 tournament saw a significant increase in database size with over 150,000 new fans signing up. Email campaigns achieved an average open rate of 47% whilst sponsor content via email received excellent exposure with over half a million views.

As the official CRM agency of the Six Nations, Goodform’s remit remains to drive data growth, increase fan engagement, and encourage traffic to the official website, mobile app downloads and participation in the fantasy game. This year, work has taken place on the data infrastructure to fully integrate all data sources, resulting in deeper audience understanding and facilitating automated journeys, as Goodform and Six Nations seek to view fans in a more holistic manner by understanding all fan touchpoints with the tournament. Goodform’s work this year is also focusing on delivering value to Six Nations partners, including Guinness, with whom Six Nations announced a title partnership deal in advance of the Championship.

“We have worked closely with Goodform for a number of years now and have been extremely encouraged by the progress we have made in that time. We have had a very successful 2019 to date. One of our key objectives is to grow an extensive fanbase that we know and can communicate to with the right messaging. We have enjoyed an upward curve in terms of growth over the last five years with Goodform’s consultancy and services helping to achieve that.”

Shane Whelan, Digital Manager, Six Nations

 “Once again, we’re delighted to extend our partnership with Six Nations, now into its eighth year. Our focus for the 2019 Championships remains not only on data growth, but also on creating an environment that allows for a much deeper audience understanding across the Six Nations fanbase. The insights this creates will be used to deliver targeted, creative campaigns to fans and to continue to drive value for Six Nations, the National Unions and commercial partners alike.”

Alexandra Kyrke-Smith, Head of Research & Insight, Goodform


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Goodform & iSportconnect launch new Global Sports Industry Research Panel

iSportconnect insights, powered by Goodform, is a new global research panel for sports business professionals, exploring key trends within the sports industry.

Designed specifically to shape industry discussion and to understand the views of those working at the heart of the sports industry, iSportconnect insights will give sports business professionals the opportunity to have their say on the most topical and thought-provoking issues of the moment – with all insights shared back directly with those who take part.

The panel launched yesterday with the initial survey focusing on sports betting. The panel also gives members the opportunity to state which topics they’d like future surveys to focus on.

“We are excited to be launching this initiative with our friends at Goodform,” said iSportconnect COO Ray James. “Their research expertise across high profile sport industry clients makes them the ideal partner in iSportconnect insights, which will not only create valuable information that we can share with our community but help us to serve our members more effectively.”

Alexandra Kyrke-Smith, Head of Research & Insight at Goodform, said: “Understanding what fans and participants think and feel is an integral part of what we do at Goodform, and we’re looking forward to delving deeper into the views of those working within the industry via this new panel. The panel has been designed with a view to delivering value to those taking part and to informing discussion around key issues impacting the direction of the sports industry – and we’re excited about the insights it will produce!”

The new platform will carry out six short surveys a year.

Learn more about the initiative in the short video below in which we hear from Alexandra Kyrke-Smith, Head of Research & Insight at Goodform.

To take part in the first survey and sign up to the panel, click here.