iSportconnect Insights highlights the industry’s biggest challenges

iSportconnect Insights was launched in March by Goodform and iSportconnect, designed to shape industry discussion and to provide quality market intelligence about the trends driving the sports business – directly from those working at the heart of the industry. The inaugural survey focused on industry challenges in 2019 as well as sports betting in light of recent legislative changes.

The results of this first survey were unveiled at the CRM & Ticketing Masterclass in London. Alexandra Kyrke-Smith, Head of Research and Insight, shared the results with Masterclass attendees ahead of her participation in an expert panel on Driving Engagement Through Data and Audience Understanding.

In the first survey, members were asked to identify the top challenges facing the sports industry in 2019, with the top 5 challenges perceived to be:

  • Attracting and engaging younger audiences
  • Financial sustainability
  • Attracting sponsorship
  • Integration of new technologies
  • Declining TV audiences on linear platforms

Formula E was selected as the top growing sport in 2019, followed by MMA, Football, Basketball and Netball.

Respondents also selected Rugby World Cup as the biggest event of 2019, winning by a wide margin, ahead of the FIFA Women’s World Cup in second place and the ICC Cricket World Cup in third place.

To obtain the full report, or for any questions regarding the panel, please contact Alexandra Kyrke-Smith here.

You can take part in the second survey, focused on the key area of Data & Analytics, here. By signing up to the panel at the end of the survey (which will take no longer than 5 minutes) you will then receive future reports directly to your inbox.

Goodform commits to Time to Change scheme

Goodform has officially signed up to Time to Change’s Employer Pledge to demonstrate a commitment to changing attitudes towards mental health.

On Monday 3rd June 2019, the pledge was signed by Goodform’s Owner, Alison Dalrymple and Managing Director, Michael Jones. The pledge has since been signed by the entire Goodform team to show a further commitment across the staff base to opening up conversations around mental health and supporting each other’s wellbeing.

Joining over 900 employers in England who have also signed the pledge, by taking this step Goodform is demonstrating a commitment to promoting health and wellbeing amongst employees. By creating a safe, supportive and inclusive working environment, our pledge to the Time to Change programme is designed to change how we think and act about mental health in the workplace and make sure that employees who are facing these problems feel supported, whilst reducing the stigma associated with mental health.

In order to join the scheme, Goodform has created an Action Plan detailing the initiatives that will take place throughout the year. Having recruited Employee Champions to support the Pledge, Goodform’s commitment includes access to an Employee Assistance Programme, the introduction of a Wellbeing policy, sharing information around mental health and wellbeing in monthly newsletters to all staff members, and regular fundraising initiatives for Goodform’s chosen charity, Mind.

Talking about the Employer Pledge, Goodform’s Managing Director, Michael Jones said, “The wellbeing of our staff has always been of paramount importance to us and we are therefore delighted to add additional structure and commitment to this by signing the Time to Change pledge. Working alongside colleagues who put themselves forward as Champions has already been a rewarding experience, further enhanced when sharing our pledge with the rest of the staff. We have chosen to support Mind charity this year in our internal fundraising events. This will give us all a great chance to commit much needed funds but also learn more about how we can spot the signs of those who may need our support whilst helping to remove the stigma that those suffering with mental health issues often find themselves in.”

You can read more about the Time to Change Employer Pledge here.

Success for Goodform at the 2019 Sports Business Awards

Friday 31st May saw further success in 2019, as Goodform picked up the Silver award for Agency of the Year at the Sports Business Awards 2019.

The prestigious awards afternoon spanned across 18 categories and was attended by high profile CEOs, athletes and industry leaders from across the country. In a highly competitive category, the Agency of the Year award was recognised for the overall commitment to and understanding of sport demonstrated across a wide range of categories.

2018 was a flagship year for Goodform with high-profile clients acquired (F1, Formula E, Tottenham Hotspur, England Athletics) and longstanding clients retained with significant growth of services. Development of two bespoke platforms has enabled even greater value for clients and move the industry forward.

Highlights of the year included the launch of the F1 Fan Voice platform, helping Tottenham Hotspur FC manage the engagement with Season Ticket Holders and Members during the transition to their new stadium, driving interest, engagement, new audience and ticket sales for the Athletics World Cup, and delivering research on Safe Standing for the EFL with over 33,000 responses leading to a parliamentary debate.

Commenting on Goodform’s Silver Award, the judges stated:

“Goodform deliver on a seriously large scale; constantly gathering insights to inform their campaigns: seriously impressive.”

“A pioneer in sports data management, development and utilisation, the agency continues to go from strength to strength. Their growing list of clients is very impressive as they continue to lead the way in this area. They have undoubtedly made a major contribution to commercial development in the sport as their client retention shows the value of their offer. All solutions are tailored to individual needs providing the service each organisation needs.”

Speaking about the success, Goodform’s Owner, Alison Dalrymple said:

“We are delighted to be recognised with the Silver Award in the prestigious Agency of the Year category. Amongst strong competition, it is further reward for our teams outstanding contribution across our expanding client base. We are very grateful to our clients who welcome us in to the heart of their businesses.  We love our work; empowering the business of sport and harnessing data to effectively inform strategy and drive commercial return. It’s a pleasure to share our progress with the esteemed judging panel and we will strive to go one better next year!”