Always on your side…

Goodform was born out of a passion for sport. We were established in 2002 by Stuart Dalrymple and David Teasdale who had a vision of bringing the highest standards and most modern methods to the marketing of sports venues, clubs, leagues, governing bodies and associations. Today we work with over 50 professional sports organisations, and have expanded our client base to include sectors as diverse as the Conservatoire of Dance and Drama and the world leading food company, Danone.  Whatever your business, Goodform is always on your side.

 

Always Delivering Results…

Goodform’s success can be attributed to our genuine passion for sport, and to the consistently high standards and values we apply to every area of our business. Whether you want to sell more tickets, grow your databases, increase your engagement, improve your customer experience, or maximize your membership scheme, we skillfully tailor our strategies to your needs. Whatever you need to achieve, you can be confident that Goodform is always delivering results.

Goodform History

2002
March 27

Goodform established.

Goodform established.
March 27

PCA (Professional Cricketers Association) becomes first Goodform client.

PCA (Professional Cricketers Association) becomes first Goodform client.
2003
March 27

Engaged by RFU to devise and manage a Supporters Club for England Rugby.

Engaged by RFU to devise and manage a Supporters Club for England Rugby.
2005
March 27

Appointed by the ECB to support on the TwelthMan, the official Fan Community of England Cricket.

Appointed by the ECB to support on the TwelthMan, the official Fan Community of England Cricket.
2007
March 27

Work starts with LTA on their new membership scheme, ‘British Tennis.’

Work starts with LTA on their new membership scheme, ‘British Tennis.’
2008
March 27

Appointed by QPR FC to develop new membership scheme.

Appointed by QPR FC to develop new membership scheme.
March 27

Appointed by ECB to run ‘Association of Cricket Officials’ membership Scheme.

Appointed by ECB to run ‘Association of Cricket Officials’ membership Scheme.
March 27

Goodform acquires ‘Sportswise’, sports market research company.

Goodform acquires ‘Sportswise’, sports market research company.
March 27

Lions Supporters Club launched.

Lions Supporters Club launched.
March 27

Appointed by Football League to produce a report on CRM in Football.

Appointed by Football League to produce a report on CRM in Football.
March 27

Inaugural ‘Big Match’ held at Twickenham between Harlequins and Leicester Tigers.

Inaugural ‘Big Match’ held at Twickenham between Harlequins and Leicester Tigers.
March 27

Fan survey for Guinness Premiership sees over 12,000 supporters engaged.

Fan survey for Guinness Premiership sees over 12,000 supporters engaged.
2009
March 27

Insights delivered to Everton FC on their supporters, across a number of Important areas including ticket pricing and communication.

Insights delivered to Everton FC on their supporters, across a number of Important areas including ticket pricing and communication.
March 27

Goodform extends reach into South Africa – Two new clients – Eastern Province Cricket Union (Jumbos), and Northern Cricket Union (Titans).

Goodform extends reach into South Africa – Two new clients – Eastern Province Cricket Union (Jumbos), and Northern Cricket Union (Titans).
March 27

‘Big Match’ wins “Best Integrated Marketing Campaign” at the Sports Industry Awards.

‘Big Match’ wins “Best Integrated Marketing Campaign” at the Sports Industry Awards.
March 27

UK Athletics appoints Goodform as CRM agency.

UK Athletics appoints Goodform as CRM agency.
March 27

QPR FC appoint Goodform as CRM agency.

QPR FC appoint Goodform as CRM agency.
March 27

MCC appoints Goodform for CRM and Membership research.

MCC appoints Goodform for CRM and Membership research.
March 27

Football League Supporter Survey launched, with a target of 40,000 Supporters.

Football League Supporter Survey launched, with a target of 40,000 Supporters.
March 27

Big Game 2 – Harlequins versus Wasps.

Big Game 2 – Harlequins versus Wasps.
2010
March 27

Appointed CRM agency for Manchester City FC.

Appointed CRM agency for Manchester City FC.
March 27

Sports CRM Summit launched, with the first event taking place at Lords.

Sports CRM Summit launched, with the first event taking place at Lords.
March 27

Appointed CRM agency for Swindon Town FC.

Appointed CRM agency for Swindon Town FC.
March 27

Appointed CRM agency for Watford FC.

Appointed CRM agency for Watford FC.
March 27

Appointed by WRU to manage their Supporters Club (WRSC).

Appointed by WRU to manage their Supporters Club (WRSC).
March 27

Appointed CRM agency for Ageas Bowl.

Appointed CRM agency for Ageas Bowl.
2011
March 27

Start work with Silverstone, to assist with their CRM vision and strategy.

Start work with Silverstone, to assist with their CRM vision and strategy.
March 27

‘CRM for Cricket’ Day held at Edgbaston.

‘CRM for Cricket’ Day held at Edgbaston.
March 27

Sports CRM Summit 2011 is held at Emirates Stadium.

Sports CRM Summit 2011 is held at Emirates Stadium.
March 27

Fan Attendance research commissioned by the Football League.

Fan Attendance research commissioned by the Football League.
March 27

Surrey County Cricket Club appoint Goodform as CRM agency.

Surrey County Cricket Club appoint Goodform as CRM agency.
March 27

PCA (Professional Cricketers Association) appoints Goodform as CRM agency.

PCA (Professional Cricketers Association) appoints Goodform as CRM agency.
March 27

Goodform host ‘CRM for RFL’ Day in conjunction with the RFL.

Goodform host ‘CRM for RFL’ Day in conjunction with the RFL.
March 27

Appointed CRM agency for WRU (Welsh Rugby Union).

Appointed CRM agency for WRU (Welsh Rugby Union).
March 27

Appointed CRM agency for the 2012 RBS 6 Nations.

Appointed CRM agency for the 2012 RBS 6 Nations.
March 27

Appointed as retained CRM and research partner for the 2015 Rugby World Cup.

Appointed as retained CRM and research partner for the 2015 Rugby World Cup.
2012
March 27

Research project commissioned by England Hockey to measure customer experience at Super Sixes Finals.

Research project commissioned by England Hockey to measure customer experience at Super Sixes Finals.
March 27

Research project commissioned by the British Equestrian Federation to help develop new products aimed at growing participation.

Research project commissioned by the British Equestrian Federation to help develop new products aimed at growing participation.
March 27

Sports CRM Summit 2012 held at Wembley Stadium.

Sports CRM Summit 2012 held at Wembley Stadium.
March 27

Goodform host Sponsorship Training Day for the NEC Group.

Goodform host Sponsorship Training Day for the NEC Group.
March 27

Ticket Pricing & benefits research conducted for London Irish RFC.

Ticket Pricing & benefits research conducted for London Irish RFC.
March 27

Appointed CRM agency for 2013 RBS 6 Nations.

Appointed CRM agency for 2013 RBS 6 Nations.
2013
March 27

Research commissioned by British Judo, to gain insights into views and Attitudes towards Judo in the workplace.

Research commissioned by British Judo, to gain insights into views and Attitudes towards Judo in the workplace.
March 27

Appointed CRM agency for Sheffield United FC.

Appointed CRM agency for Sheffield United FC.
March 27

Sports Fan Panel provides insights for Sport England membership Forum.

Sports Fan Panel provides insights for Sport England membership Forum.
2014
March 27

Appointed CRM agency for Brentford FC.

Appointed CRM agency for Brentford FC.
March 27

Member Research conducted for Badminton England.

Member Research conducted for Badminton England.
March 27

Sports CRM Summit 2014 held at ICC in Birmingham.

Sports CRM Summit 2014 held at ICC in Birmingham.
March 27

Goodform named ‘Outstanding Data focused Agency’ at the Database Marketing Awards.

Goodform named ‘Outstanding Data focused Agency’ at the Database Marketing Awards.
March 27

Research conducted on event experience in preparation for Rugby World Cup.

Research conducted on event experience in preparation for Rugby World Cup.
2015
March 27

Appointed as CRM partner to EFL (English Football League).

Appointed as CRM partner to EFL (English Football League).
March 27

Appointed as CRM agency for London 2017.

Appointed as CRM agency for London 2017.
March 27

Goodform’s contact centre commences management of Wembley Stadium Tours.

Goodform’s contact centre commences management of Wembley Stadium Tours.
March 27

Appointed CRM agency for Premiership Rugby.

Appointed CRM agency for Premiership Rugby.
March 27

Premiership Rugby Fan Panel created.

Premiership Rugby Fan Panel created.
March 27

Member Research conducted for Badminton England.

Member Research conducted for Badminton England.
2016
March 27

Rugby World Cup 2015 economic impact research is published.

Rugby World Cup 2015 economic impact research is published.
March 27

Goodform ‘Highly commended’ in the Outstanding Data-focused Agency Category at the DBM Awards.

Goodform ‘Highly commended’ in the Outstanding Data-focused Agency Category at the DBM Awards.
March 27

Goodform wins ‘Best Business Serving Football’ category at the Football Business Awards.

Goodform wins ‘Best Business Serving Football’ category at the Football Business Awards.
March 27

Sports Fan Panel delivers insights to LTA on membership scheme.

Sports Fan Panel delivers insights to LTA on membership scheme.
March 27

Goodform commence 5-year project with British Cycling for Data warehousing & Consultancy services.

Goodform commence 5-year project with British Cycling for Data warehousing & Consultancy services.
2017
April 4

New brand is launched as Goodform celebrates 15 years in business

New brand is launched as Goodform celebrates 15 years in business
June 21

Goodform wins ‘Best Business Serving Sport’ at the Sports Business Awards

Goodform wins ‘Best Business Serving Sport’ at the Sports Business Awards


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Goodform Ltd
7 Olympus Court
Tachbrook Park
Warwick
CV34 6RZ