BRITISH ATHLETICS USE PRE-EVENT RESEARCH TO ENHANCE VENUE EXPERIENCE

Following several years of successfully supporting British Athletics with a post-event research programme for their indoor and outdoor events, Goodform have added pre-event research for the 2016 British Athletics event series.

The approach taken was similar to the pre-event research that Goodform conducted for the 2015 Rugby World Cup. The pre-event research focusses on travel, timings, communication, intentions and expectations as ticket purchasers were asked to take part in a survey 4-6 weeks ahead of the event. These surveys are only live for 48 hours, the short nature of these allowing findings to be quickly shared with British Athletics to influence the preparations for the events.

For more information or to discuss any research you may require, please contact hello@goodform.info.

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