We are delighted to announce that Goodform has been shortlisted for two categories at this year’s Sports Business Awards. Having enjoyed previous success at the Sports Business Awards in 2017, where Goodform was named ‘Best Business Serving Sport’, in 2019 Goodform is shortlisted for both Agency of the Year and Best Fan Engagement Programme.
2019 marks the first year that the Sports Business Awards have included ‘Agency of the Year’, adding an extra competitive edge to the category as each finalist sets their sight on becoming the first winner. The award recognises the overall commitment to and understanding of sport demonstrated by the agency in areas such as Advertising, PR, Design, Social & Digital media and other forms of promotional marketing – and the judges will be looking for creativity, insight and clearly defined client outcomes within these areas.
Goodform has also been shortlisted for Best Fan Engagement Programme for their work with Formula 1 on F1 Fan Voice. The judging panel will be assessing this award by looking for evidence of creative programmes used to engage and interact with fans, providing clear examples of successful engagement.
The winners will be announced at the lunchtime awards ceremony on Friday 31st May at The Brewery London, where Goodform will be looking to claim another award for their work on F1 Fan Voice following success at the Mediatel Awards earlier this year as well as aiming to be named as the inaugural Agency of the Year.