Goodform is proud to be working with Carr Golf, the leading UK & Ireland golf services group, to understand more the changing needs of the modern day golfer. Our brief; to uncover how member and visitor experiences can be further improved across the Dublin-based group’s portfolio of golf courses.
With data and customer insight sitting at the heart of the project, Goodform carried out a series of round table consultations and focus groups with active golfers within the greater Dublin-area. Supplemented by an online survey to the group’s customer database, Goodform is uncovering how various factors influence sentiment and decisions made by golfers across a range of demographics.
The project identifies golfers’ motivations for choosing which courses to play and join, what influences members’ decision to renew, engagement preferences and what improvements are required to ensure the Irish group exceeds the expectations of differing customer needs in each of the courses it manages and maintains.
Our findings and recommendations will support Carr Golf focus investment in areas that will make a difference, by evidencing the impact change, innovation and improvements will have on customer experience and member retention. The project is due to conclude at the end of October, keep an eye out for further news.
You can read more about this in this month’s Ireland Golf Digest at http://www.carrgolf.com/golf-digest-ireland/
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