As CRM, data and research partner to Watford FC, Goodform are pleased to have conducted research to find out fans’ opinions on ticketing allocation, ahead of the club’s first season back in the Premier League.
The club was keen to hear the thoughts of regular match ticket buyers and season ticket holders on how tickets should be allocated this season, where demand for tickets will significantly outweigh supply.
The survey was structured to find out views on priorities for home and away fixtures, and also whether a small allocation per game should be available for adults with a strong buying history to bring their children with them. The headline findings were then used to help shape the club’s home and away ticket sales policy.
Speaking of the findings, Goodform’s Head of Research and Insight, Alexandra Kyrke-Smith commented, “This was a really interesting piece of research to deliver for Watford, who are putting the opinions and views of fans at the forefront of their strategy. We were delighted with the response rate for the survey and look forward to seeing the insight gained influencing the ticketing strategy this season in the Premier League.”