Goodform and Formula 1 have been shortlisted for the Best Technology for Fan Engagement award at the 2019 Yahoo Sports Technology Awards.
The awards showcase the leading innovations from the sector’s most dynamic brands and is judged by a panel of global industry experts.
The shortlist for Best Technology for Fan Engagement relates to F1 Fan Voice, an online global research community for F1 fans which launched in April 2018.
F1 Fan Voice capitalises on the unique levels of engagement amongst sports fans via innovative use of online market research panel technologies. Representing the first of its kind by an international sports governing body, F1 Fan Voice is a digital community which epitomises Formula 1’s transition to a progressive, fan-centric organisation with insight at its core.
F1 Fan Voice is a research community first and foremost, and its always-on nature means that all members (currently 55,000+) can be invited to take part in a survey in an instant – with results immediately available for viewing by the Formula 1 team. In making research so much more accessible, the platform has fundamentally changed the culture of the business at Formula 1.
Discussing the value of F1 Fan Voice, Matt Roberts, F1’s Global Research Director, said, “F1 Fan Voice makes data and research much more accessible to all teams. Consequently, stakeholders across the business are much more bought in to the value that fan insight brings. The ability to conduct fast turnaround research with such an engaged group of fans is invaluable, and feedback is being shared with the F1 teams, the F1 race promoters, F1 global sponsors as well as the FIA, ensuring decisions are being made with fan views taken into account.”
Alexandra Kyrke-Smith, Head of Research & Insight at Goodform, added, “It’s been great to see F1 Fan Voice grow so quickly since its launch. We work closely with F1’s research team to ensure the insight the platform provides is maximised, including overlaying F1’s global segmentation on all findings to further understand differences between fan segments. We’re looking forward to seeing even more growth on the platform in 2019 and supporting F1 as they lead the way with fan insight and engagement.”