Goodform has been rewarded for an incredible year with a place on the Official Shortlist for the Sport Industry Awards 2020 – the industry’s biggest night of the year.
Nominated in the Data & Business Impact category for our work with Formula 1, the shortlist is recognition of the incredible impact that F1 Fan Voice has continued to deliver since its launch in 2018.
An online global research community with over 100,000 members from 100 different countries, the first of its kind by an international sports rights holder, provides Formula 1 with the single most important tool to achieve its business objective of ‘putting fans at the heart of everything we do’.
It represents a move beyond using solely demographic and behavioural data, which remains common across sporting organisations, and instead places the same emphasis on attitudinal data and truly getting to know what fans think and feel.
In making research much more accessible, it has fundamentally changed the business’s culture, with decisions now made with fan views taken into account.
“The Sport Industry Awards shortlist is further recognition of the positive impact that F1 Fan Voice is having on Formula 1 as a business, its partners and external stakeholders, and fans of the sport. 2019 was a great year for awards for F1 Fan Voice as it claimed ‘Best Technology for Fan Engagement’ at the Yahoo Sports Technology Awards, and ‘Best Custom Media Research Project’ at the Mediatel Media Research Awards, and we look forward to more awards success this year.” said Goodform’s Strategy Director, Alexandra Kyrke-Smith.
Honouring the work done across the sport business sector, the Sport Industry Awards bring together the great and the good of sport under one roof for an evening of success, sharing and celebration. Welcoming more than 1,700 high profile guests annually, #SIAwards2020 is the most prestigious commercial sports awards in the world, and has been the industry’s flagship evening for nearly 20 years.
The night itself will be hosted by former international footballer Alex Scott MBE and TV personality Mark Durden-Smith, both ready to welcome a string of celebrities to the incredible celebration.
Last year high-profile attendees at the ceremony in London included England and Manchester City star Raheem Sterling, England Manager Gareth Southgate, former Prime Minister Tony Blair, Baroness Valerie Amos, Britain’s most decorated female Olympian Dame Katherine Grainger, swimming sensation Adam Peaty, racing’s Sir AP McCoy and rising athletics star Laura Muir.
Alex Coulson, Managing Director of Sport Industry Group, added:
“The Sport Industry Awards really are the apex of the sport sector, so congratulations to those shortlisted today. It is a phenomenal recognition of the work done throughout the year and to a commitment to excellence. We had an incredible amount of entrants this year so to emerge on the final list is a great achievement.
“Our Judging Process is incredibly rigorous, with round one – known as Industry Selects – welcoming more than 60 external experts to Sport Industry Group HQ alongside adjudicator EY, carefully scrutinising each. We take an immense amount of pride in it and I want to thank everyone who took part.
“I’d also like to thank all of our partners, without whom the Awards would not be possible and who we continue to work with to ensure that the year-long Sport Industry Awards campaign is an enjoyable one. A final congratulations to all those shortlisted today – we look forward to a fantastic night.”