Goodform was named the ‘Best Business Serving Sport’ at the inaugural Sports Business Awards, held on Friday 2nd June at the Brewery in London.
Hosted by Dan Walker, with over 400 in attendance, Goodform beat seven other shortlisted companies to claim the award.
The judging panel was made up of CEOs across all sports alongside individuals whose knowledge, expertise and experience gave them special insight into the challenges and demands of sports business success.
Speaking at the event, Alison Dalrymple, owner of Goodform said:
“We are incredibly proud to win this award. The last 12 months have been another successful period in Goodform’s history, and this award is great recognition for the whole team. I’d also like to take this opportunity to thank our many great clients that enable us to be creative and help grow their businesses in partnership.”
This award follows a successful 2016 in which Goodform won ‘Best Business Serving Football’ category at the Football Business Awards, and Highly commended in the ‘Outstanding Data-focused Agency’ category at the DBM Awards.
Indeed, 2016 was a flagship year in Goodform’s history: we sent 100 million emails across over 2000 campaigns, collected 150,000 survey responses, conducted 30 focus groups and received 25,000 calls. This includes delivering creative campaigns to nearly 900,000 fans across 86 football clubs each week. As well as that, we have also delivered and continue to deliver major projects for both the EFL and IAAF & IPC World Championships London 2017.