iSportconnect Insights: Sports Industry not using technology effectively, say experts

In the latest iSportconnect Insights survey, Goodform surveyed nearly 150 professionals from the world of sports business on the biggest challenges faced digitally. One of the most startling statistics to emerge from this new report is that only 31% of people within the industry believe that tech is being used effectively to enhance fan experiences. However, in contrast, 59% of people from the world of sport believe it is being used beneficially to improve athlete performance.

Another notable statistic to come from Insights is that a fifth of people within the sports business industry see piracy and the illegal use of rights as a factor in influencing the value of media rights. But, of those who participated, 71% declared customised content as the most important factor for driving next-level fan engagement going forward, showing the need for better use of technological advancements.

Launched in March 2019, iSportconnect insights has been designed to shape industry discussion and to provide quality market intelligence about the trends driving the sports business – directly from those working at the heart of the industry.

 “We know that the business of sports is a hotbed of innovation in the tech area, but the new Insights reports highlights that the business can still be doing more with the new tools that are being made available,” said iSportconnect COO Ray James. “We are all on a learning curve in these exciting times.”

For more information or to receive the full report, please contact Alexandra Kyrke-Smith, Strategy Director, Goodform: alexandra.kyrke-smith@goodformgroup.co.uk.

iSportconnect insights have since launched another survey focusing on sponsorship trends in sport. You can take part in this survey by following the link here.

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