Fan positivity for sport behind closed doors has grown and fears over re-attendance can be quelled

Before COVID-19, the sporting world was characterised by a globalised and cyclical sporting calendar, with broadcast, commercial and matchday the […]

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Sports fans are more active than ever, as ‘accessible sports’ look to benefit

The UK Government announced lockdown measures on March 23rd 2020, making it 70 days since the nation came to a […]

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Extreme E and Goodform partner to grow global audience

One-off race locations, top-level motor racing, powerful messaging, and innovating electric vehicles; Extreme E is stirring new audiences on a […]

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COVID-19 presents new challenges, but also new opportunities for sport industry professionals

If you’d like to access the full 26 page report of Goodform’s research, and be part of the Insights Panel […]

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Impact of the Coronavirus on sport – the fan perspective

The Coronavirus was declared as a pandemic by the World Health Organisation on the 11th of March 2020. With no […]

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Emerging sports, and the environmental impact of sports in general

Sport has an ever changing landscape with international markets representing an opportunity for significant growth for many sports. How fans […]

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New Research: Maximising the Potential of Women’s Sport

When it comes to gender equality in sport, new research released by Goodform to mark International Women’s Day in 2020 […]

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Goodform & Formula 1 shortlisted for the Sport Industry Awards 2020

Goodform has been rewarded for an incredible year with a place on the Official Shortlist for the Sport Industry Awards […]

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iSportconnect Insights: Sports Industry not using technology effectively, say experts

In the latest iSportconnect Insights survey, Goodform surveyed nearly 150 professionals from the world of sports business on the biggest […]

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VAR so far: How have fans’ views changed?

With the 2019/20 Premier League season well underway, our latest Sports Fan Panel assessed the impact of VAR technology on […]

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Formula 1 and Goodform shortlisted at the MRS awards 2019

The Market Research Society have announced their prestigious shortlist for the 2019 MRS Awards – with Goodform and Formula 1 […]

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Join the Goodform team: Designer position available

We’re looking for an enthusiastic, proactive and creative Designer with clear and effective written and verbal communication skills to join […]

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UK football fans views on the use of VAR

The 2019/20 Premier League season gets underway tonight and will be the first English division to use the Video Assistant […]

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The impact of VAR technology on the Premier League

The Video Assistant Referee (VAR) technology is about to embark on its debut season in the Premier League and is […]

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F1 Fan Voice makes the shortlist at the 2019 Leaders Sports Awards

Leaders have today announced the shortlist for the 2019 Leaders Sports Awards, the global search for companies who are shaping […]

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Netball tops the list of ‘growing sports’ for fans as the UK’s appetite for major events remains insatiable

As summers of sport go, it doesn’t get much better than 2019. We’ve witnessed arguably the most exciting Cricket match […]

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iSportconnect Insights highlights the industry’s biggest challenges

iSportconnect Insights was launched in March by Goodform and iSportconnect, designed to shape industry discussion and to provide quality market […]

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Goodform commits to Time to Change scheme

Goodform has officially signed up to Time to Change’s Employer Pledge to demonstrate a commitment to changing attitudes towards mental […]

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Success for Goodform at the 2019 Sports Business Awards

Friday 31st May saw further success in 2019, as Goodform picked up the Silver award for Agency of the Year […]

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Yahoo Sports Technology Awards Success for F1 Fan Voice

Goodform and Formula 1 are delighted to have won ‘Best Technology for Fan Engagement’ at the 2019 Yahoo Sports Technology […]

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Sports Fan Panel Insight: the growth of US sports in the UK

The popularity of US sports in the UK is continuing to grow with no signs of slowing down, according to […]

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Double shortlist success for Goodform at the Sports Business Awards

We are delighted to announce that Goodform has been shortlisted for two categories at this year’s Sports Business Awards. Having […]

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Goodform deliver for Six Nations for an eighth successive year

Goodform and Six Nations have once again been working together in 2019, seeing fantastic results off the pitch as the […]

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Goodform & iSportconnect launch new Global Sports Industry Research Panel

iSportconnect insights, powered by Goodform, is a new global research panel for sports business professionals, exploring key trends within the […]

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