The 2017 IAAF World Championships and World ParaAthletics Championships ballot went off with a bang in August. With over one million tickets applied for from all over the world and ticket demand outweighing supply in 13 out of 14 sessions,  2017 is really set to be the Summer of World Athletics.

As a CRM and data agency with vast experience in the delivery of major global events, including Rugby World Cup 2015, Goodform has played a key role in the engagement and sales strategy building up to and during the recent ballot. London 2017 took advantage of the advanced technology and data insight provided by Goodform to support “The Race is On” campaign across email, SMS and digital.

London 2017 Digital Manager Stuart Fenton commented, “Goodform’s customer data platform has allowed us to really target and personalise campaigns to our audience, allowing customers to make informed decisions based on tailored recommendations. The insight provided on our fans and their purchase habits has also allowed us to adapt the campaign messaging and provided evidence to support planning in the run up to the Championships.”

Goodform Owner Alison Dalrymple added, “As CRM and marketing partner to London 2017, we are delighted to see how once again a data focused approach has been the main contributor for driving ticket demand. Through communicating with the fan base in a targeted way we have regularly seen high engagement levels and look forward to continuing the journey with  fans to the summer of athletics.”

Remaining tickets for the IAAF World Championships will go on sale later in the year while World ParaAthletics Championships can be purchased at https://tickets.london2017athletics.com/.

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