UK sports fans say the 2018 Ryder Cup encouraged them to watch more golf on TV, that many would enjoy the event more if they better understood the format of the competition, and also express interest in a new golf competition with both men and women competing.
Those were among the extensive findings gleaned from the market by Goodform through its Sports Fan Panel research (see above).
With over 10,000 sports fans signed up, the Sports Fan Panel provides a unique window into the wider UK sports market with nearly 1700 of them taking part in this survey, conducted shortly after the Ryder Cup took place in Paris in September.
Speaking about the findings, Alexandra Kyrke-Smith, Goodform’s Head of Research & Insight, said: “It’s great to see some really interesting insights emerging from this piece that are applicable not just to golf but to the industry more widely. In particular, there is a clear appetite for formats which give a higher profile to female stars, potentially playing alongside their male counterparts. It was also interesting to see such a high proportion of those surveyed stating that they had been inspired to both play and watch golf more as a result – highlighting the importance of capitalising on major events to drive participation.”
Listen to what Alexandra and Goodform’s Marketing Director Joe Kyle have to say about the company’s approach to research, the Sports Fan Panel and the Ryder Cup piece: