Gain insights from sports fans to grow your audience

Fans are the heartbeat of sport. Made up of over 10’000 sports fans, representing 50 different sports, our Sports Fan Panel keeps our finger on the sport pulse. We offer this unique opportunity to your sports organisation. We ask your questions, our Panel provide the answers. In return you gain quick, turnaround insights from highly-engaged fans, and learn how to grow your organisation from sports enthusiasts outside your fanbase. Register your interest below.


Fans will be ready to bring live sport back to life

At this unprecedented time, insight is more important than ever. We asked sports fans how their lives have been impacted by the Coronavirus, and how they want to see sport resume. It seems fans have little fear of reviving live sport when it returns, but opinions are split on how competitions should continue…read more


Formula E are in pole position once again

The sports landscape is shifting rapidly and how fans consume and engage with sports is fundamentally changing as a result. We wanted to discern which sports were coming to the fore at this time, and whether the environmental footprint of sport is also important. Our Sports Fan Panel provided the answers… read more.


Potential of women’s sport is still not being maximised

Despite successes in women’s sport in recent years, the Sports Fan Panel were still 10 times more likely to have attended a men’s sport fixture, and only 26% of women surveyed believed that the gender gap has been diminished in the last 12 months. With work still to be done, our sports fans outline the foundations to grow women’s sport… read more.


Has it gone too VAR? A half-time fan review

We conducted a longitudinal analysis of the impact of VAR with our Panel, and, well, it seems reality did not quite match up to expectations. Many fans representing different sports that have inducted refereeing technology successfully, agreed VAR had a negative impact in the Premier League and in more than one way… read more.


The appetite for major events remains insatiable

With the Commonwealth Games, Rugby League World Cup and Men’s and Women’s Euros set to take centre stage in the UK in the coming years, our Sports Fan Panel echo our excitement for major events. Netball and cycling top the list of growing sports in 2019, and Formula E represents a new type of emerging sport… read more.


US Sports have made a splash when crossing the pond

While for many they may not pull on the heart strings in the same way as sports closer to home, our Sports Fan Panel underlined that US sports have a growing presence in the UK and are attracting a new type of fan. The Panel also pinpointed the barriers to overcome to reach the next level of global growth for US sports federations… read more.


Ryder Cup inspires sports fans to watch and play more golf

Sports fans from outside the golfing sphere offered insight on competition format to grow engagement with the sport, and revealed that they are more willing to tune in to golf, and pick up a club, due to the Ryder Cup… watch more.


Birmingham to benefit from the Commonwealth Games

For a city, hosting a major event is not a decision to be taken lightly, and a major ingredient for success is buy-in from residents, and the wider nation. From our Sports Fan Panel, we were able to spotlight the support and positive feeling around the 2022 Commonwealth Games, and underline its place as a significant event in the crowded sports calendar.



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