Friday 31st May saw further success in 2019, as Goodform picked up the Silver award for Agency of the Year at the Sports Business Awards 2019.
The prestigious awards afternoon spanned across 18 categories and was attended by high profile CEOs, athletes and industry leaders from across the country. In a highly competitive category, the Agency of the Year award was recognised for the overall commitment to and understanding of sport demonstrated across a wide range of categories.
2018 was a flagship year for Goodform with high-profile clients acquired (F1, Formula E, Tottenham Hotspur, England Athletics) and longstanding clients retained with significant growth of services. Development of two bespoke platforms has enabled even greater value for clients and move the industry forward.
Highlights of the year included the launch of the F1 Fan Voice platform, helping Tottenham Hotspur FC manage the engagement with Season Ticket Holders and Members during the transition to their new stadium, driving interest, engagement, new audience and ticket sales for the Athletics World Cup, and delivering research on Safe Standing for the EFL with over 33,000 responses leading to a parliamentary debate.
Commenting on Goodform’s Silver Award, the judges stated:
“Goodform deliver on a seriously large scale; constantly gathering insights to inform their campaigns: seriously impressive.”
“A pioneer in sports data management, development and utilisation, the agency continues to go from strength to strength. Their growing list of clients is very impressive as they continue to lead the way in this area. They have undoubtedly made a major contribution to commercial development in the sport as their client retention shows the value of their offer. All solutions are tailored to individual needs providing the service each organisation needs.”
Speaking about the success, Goodform’s Owner, Alison Dalrymple said:
“We are delighted to be recognised with the Silver Award in the prestigious Agency of the Year category. Amongst strong competition, it is further reward for our teams outstanding contribution across our expanding client base. We are very grateful to our clients who welcome us in to the heart of their businesses. We love our work; empowering the business of sport and harnessing data to effectively inform strategy and drive commercial return. It’s a pleasure to share our progress with the esteemed judging panel and we will strive to go one better next year!”