As Watford FC prepare for a new era on the pitch under Marco Silva, the close season offers the chance to reflect on off-the-pitch successes over the last 12 months. As CRM, Data and Research partner, Goodform have supported The Hornets for over five years on their journey to becoming a now established Premier League Club, continually achieving consistent and impressive growth in several areas.
During the 2016/17 season alone over 3.5 million digital interactions across 139 individual campaigns were delivered. Goodform’s fan segmentation ensures highly targeted communications which resulted in growth of both first-time buyers and fans attending more matches than they did the previous season, whilst there was a 45% uplift in first-time retail buyers. Overall, Watford saw an impressive 15% growth in their email-able database which resulted in increased revenue across ticketing, retail, hospitality, and Watford’s Community Sports & Education Trust.