Yahoo Sports Technology Awards Success for F1 Fan Voice

Goodform and Formula 1 are delighted to have won ‘Best Technology for Fan Engagement’ at the 2019 Yahoo Sports Technology Awards for F1 Fan Voice.

The Yahoo Sports Technology Awards is a unique celebration of technology-led innovation across the sport industry, with winners from around the world across 14 categories.

On a shortlist including BBC Sport’s VR App for the 2018 FIFA World Cup and Dimension Data’s work on the 2018 Tour de France, F1 Fan Voice caught the judges’ attention for its innovative use of online market research panel technologies and the impact which the platform is having not only on fans but also on Formula 1 as a business.

F1 Fan Voice, which launched in April 2018 and has grown to over 65,000 members, provides open channels of communication between Formula 1 and its fans, allowing their views to be heard at the heart of the sport, whilst also rewarding and engaging via prize draws, giveaways and exclusive content.

Speaking about the win, Alexandra Kyrke-Smith, Goodform’s Head of Research & Insight, said, “We’re delighted to see F1 Fan Voice recognised at the Sports Technology Awards. For us, F1 Fan Voice represents true fan engagement – allowing the sport’s fans to influence key decisions and giving them a direct touchpoint with the organisers of the sport they love. It’s fantastic to see so many F1 fans interacting both with each other and with Formula 1 on the site, with fan insight playing a pivotal role in decision making at Formula 1 as a result.”

Matt Roberts, Global Research Director at Formula 1, added, “It’s fantastic to take home another award for F1 Fan Voice, beating some tough competition in the process! Along with Goodform, we work hard to ensure that F1 Fan Voice is not just a research platform but also a tool for real fan engagement – we focus on delivering value back to members of the community via sharing the insight back to fans, exclusive blogs, competitions, Q&As and games. F1 Fan Voice epitomises the ever-closer relationship between Formula 1 and its fans and we’re very pleased to see this recognised with this award.”

For more information about Goodform’s research services please contact Alexandra.kyrke-smith@goodformgroup.co.uk

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