Goodform by You First, the sports marketing agency specialising in fan and audience insight, has been chosen by the Birmingham Panthers to help them elevate netball to new heights and take the sport to a wider audience, ahead of the 2025 Netball Super League (NSL).
Goodform will utilise their extensive experience in growing sports audiences via their data analytics and digital marketing expertise, to help the Panthers capture and engage both existing and new netball fans across the UK and beyond. Goodform have a track record of engaging sports fans in the region having worked on several major events including the record-breaking Birmingham 2022 Commonwealth Games.
Alison Dalrymple, Managing Director at Goodform said:
“We are both delighted and proud to be supporting the Birmingham Panthers. The relaunch of the NSL is a significant step for the sport, and women’s sport in general. We are confident our unique experience will play an influential role in growing the Panthers’ audience.”
Alison Hough, Executive Chair, at the Birmingham Panthers added:
“We are thrilled to partner with Goodform to elevate the fan experience and deepen our engagement with a passionate international netball community. Our commitment to providing an unforgettable experience for our fans is unwavering, and with Goodform’s expertise, we aim to bring netball to unprecedented heights.
The Birmingham Panthers are dedicated to not only showcasing elite performance on the court but also to creating innovative, immersive fan experiences and empowering our community. We believe in the power of women’s sports to inspire, entertain, and unite, and we are excited to lead the way in making netball a leading force in the region and beyond.”
Goodform work with several leading sports organisations including English Football League (EFL), Formula 1, SailGP, Formula E, England Athletics, World Rally Championships (WRC), Supertri, Movistar Team Cycling, and Mercedes F1 Team.