EFL
Powering the vital iFollow OTT service with automated campaigns, integrated data analysis methods and supporter research, over 7 remarkable seasons
The Brief
Drive iFollow subscriptions to bring fans closer to their club, offering a new channel of engagement while providing an additional revenue stream to EFL Digital Clubs
The Gameplan
Attain a single-fan view across the EFL digital estate via the Sportswise customer data platform, generating unprecedented levels of supporter insight bolstered by quantitative research and integrated data analysis
Use insight to personalise and direct highly-targeted multichannel marketing campaigns to grow subscriptions and engagement
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