iSportconnect Insights highlights the industry’s biggest challenges

iSportconnect Insights was launched in March by Goodform and iSportconnect, designed to shape industry discussion and to provide quality market intelligence about the trends driving the sports business – directly from those working at the heart of the industry. The inaugural survey focused on industry challenges in 2019 as well as sports betting in light of recent legislative changes.

The results of this first survey were unveiled at the CRM & Ticketing Masterclass in London. Alexandra Kyrke-Smith, Head of Research and Insight, shared the results with Masterclass attendees ahead of her participation in an expert panel on Driving Engagement Through Data and Audience Understanding.

In the first survey, members were asked to identify the top challenges facing the sports industry in 2019, with the top 5 challenges perceived to be:

  • Attracting and engaging younger audiences
  • Financial sustainability
  • Attracting sponsorship
  • Integration of new technologies
  • Declining TV audiences on linear platforms

Formula E was selected as the top growing sport in 2019, followed by MMA, Football, Basketball and Netball.

Respondents also selected Rugby World Cup as the biggest event of 2019, winning by a wide margin, ahead of the FIFA Women’s World Cup in second place and the ICC Cricket World Cup in third place.

To obtain the full report, or for any questions regarding the panel, please contact Alexandra Kyrke-Smith here.

You can take part in the second survey, focused on the key area of Data & Analytics, here. By signing up to the panel at the end of the survey (which will take no longer than 5 minutes) you will then receive future reports directly to your inbox.

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