RESEARCH
Bespoke research to help you make fan-informed business decisions
The power of fan research is that it allows you to understand what fans will do, and why, before they do it
OUR RESEARCH METHODOLOGIES
ONLINE QUANTITATIVE RESEARCH
Fully branded online surveys that can be shared via digital channels, providing an understanding of fans with varying levels of engagement
QUALITATIVE RESEARCH
Online or in-person interviews and focus groups, involving creative techniques that deepen understanding of fan emotions and attitudes
FAN PANELS
Real-time understanding of your audience via your own Fan Panel platform, as well as insight from our global online community of sports fans – The Fan Panel
ACTIONABLE REPORTING
Reporting includes full analysis, charting and branded infographics of research findings. We make strategic recommendations based on the insight and our expertise, to inform short-term and long-term planning.
SPECIALIST INSIGHT AREAS
AUDIENCE UNDERSTANDING & SEGMENTATION
DIVERSITY AND INCLUSION
EVENT EXPERIENCE
MEMBERSHIP & TICKETING
BRAND & SPONSOR AWARENESS
DIGITAL EXPERIENCE
OTT
PARTICIPATION
Research Case studies
